Where it is most used

Communication over the last decade has transformed the entire marketing proposition and continues to do so. New digital and online media are now becoming the preferred choice for people that want to communicate or receive content in a more targeted and personal way.

Find out the best place, moment and content to reach your marketing goals:

 Retail

Interact with customers in the last mile of their purchasing decision sending offers, mobile coupons, product catalogues, and giveaways. It is an extremely effective marketing tactic. As customers usually respond more positively to offers than to traditional marketing methods, it gives them a higher value proposition motivating them to move from shops.

Furthermore Mobile Proximity Marketing actions at the Point of Sale or malls and shopping areas allow advertisers to create real-time offers with lower cost delivery, to drive consumers to the Point of Sale increasing the conversion rate to sales, and to trigger impulse purchases.

Mobile, Internet, Digital Signage and Point of Sale are suitable technologies in this sector. Cross media platforms can be in addition a more effective solution.

Entertainment & Leisure Venues

Theatres, Bars, Night Clubs, Coffee Shops and Restaurants are perfect locations to deploy Intelligent Marketing Campaigns. Research shows that the audience is much more receptive to messages and interaction in leisure surroundings making results more effective.

Suitable contents that can be used to interact with your target are: mobile daily menus, contests/quizzes, mobile coupons, product promotions, movie trailers, ringtones, animations, branded games, etc.

For these environments of interaction with a closer user group, a Push Mobile Proximity Marketing campaign combined with visual call or Digital Signage works really well.

Events

Events are great opportunities to implement Mobile Proximity Marketing actions. Whether it is a sport, fashion or business event, a Mobile Proximity Marketing action can result to be effective as there is a possibility to reach out a large audience.

Suitable contents in these environments are: event map and program, vCards, vCal, product catalogue, branded games, images and any other multimedia content to interact with the audiences' mobile phones.

Both Push and Pull campaign strategy can be used to reach out to a high density of people using both Acess Points and Interactive Screens.

Private and Public Areas

Some specific public or private areas are ideal environments to deploy campaigns using Mobile Proximity Marketing and Digital Signage technology:

- Travel Stations and Airports: These locations have the advantage of being effective advertising environments as the departure waiting time creates an opportunity to interact with the target audience.

- Banks / Agencies: Information about rates, loans and services can be delivered using Mobile Proximity Marketing platforms.

- Out of Home Environments: Billboards are ideal solutions to reach out to the consumer on the go. A good idea is to combine Digital Screens and Mobile Proximity Marketing platforms.

Colleges and Universities, Health Clubs and Fitness Centers and other places where a relevant information makes the interaction with consumers more suitable and effective.